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What are the three types of signage?


Three Types of Signage: A Comprehensive Guide

Signage plays a crucial role in effectively conveying information to individuals in various environments. Whether used for advertising, wayfinding, or safety purposes, signage helps capture attention and communicate messages. In this article, we will explore the three main types of signage that are commonly used:

1. Outdoor Signage

Outdoor signage refers to any type of sign that is displayed outside of a building or in an open area. This category includes billboards, storefront signs, street signs, and more. Outdoor signage is designed to grab the attention of passersby and convey messages that are relevant to the location. It often features bold colors, large fonts, and eye-catching graphics to effectively communicate its purpose.

1.1 Billboards

Billboards are one of the most recognizable forms of outdoor signage. These large, attention-grabbing structures are commonly found along highways, busy streets, and in commercial areas. Billboards are used for advertising purposes and often display captivating visuals and concise messages to promote products, services, or events.

1.2 Storefront Signs

Storefront signs are typically found attached to the exterior walls of businesses. They serve as an identifier for the establishment and play a significant role in attracting customers. Storefront signs can be illuminated, non-illuminated, or have digital displays, depending on the business’s branding and requirements.

three types of signage

1.3 Street Signs

Street signs are essential for wayfinding and ensuring public safety. They provide information about street names, directions, speed limits, and more. Street signs are typically made with reflective materials to enhance visibility, especially during nighttime.

2. Indoor Signage

Indoor signage is used within buildings or enclosed spaces to guide people, provide information, or promote products and services. This type of signage is commonly found in malls, offices, hospitals, and educational institutions.

2.1 Directional Signs

Directional signs help people navigate through complex indoor environments. These signs often include arrows, symbols, and written instructions to guide individuals to specific areas such as restrooms, exits, elevators, or conference rooms.

2.2 Informational Signs

Informational signs are used to provide relevant information to visitors or customers. They can include directories, maps, operating hours, or any other details that assist people in understanding the space or services offered within the premises.

2.3 Promotional Signs

Promotional signs are commonly used in retail environments to advertise sales, discounts, or new products. These signs are strategically placed to attract customers’ attention and encourage them to make a purchase.

types of signage

3. Digital Signage

Digital signage refers to the use of electronic displays to convey messages. This type of signage utilizes technologies such as LCD, LED, or projection screens to present dynamic content.

Digital billboards are an advanced form of outdoor advertising. These high-resolution electronic displays can showcase multiple advertisements on a rotating basis. Digital billboards offer the advantage of real-time content updates, allowing advertisers to display timely and relevant messages to their target audience. For electric signs see here.

3.2 Indoor Digital Displays

Indoor digital displays are commonly used in retail stores, airports, and other public spaces. These screens can showcase a variety of content, including advertisements, announcements, news, weather updates, and interactive displays. Indoor digital signage provides flexibility and dynamic engagement with the audience.

3.3 Interactive Kiosks

Interactive kiosks are self-service displays that allow users to access information or perform specific tasks. They are commonly found in shopping malls, museums, and information centers. Interactive kiosks can provide directions, product information, event registration, or even allow customers to make purchases directly from the kiosk.


Signage plays a crucial role in communication and engagement in various environments. Understanding the three main types of signage – outdoor signage, indoor signage, and digital signage – is essential for businesses, organizations, and individuals looking to effectively convey messages, guide people, or promote products and services. By utilizing the right signage strategies, businesses can capture attention, enhance brand visibility, and improve the overall experience of their customers.


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